Every shift, counted.
Shifted turns a parent in the stands into the most useful stat line on the team. Track your kid's shifts and touches from your phone — one thumb, no signal required.
The whole bench, not just your kid.
Every parent tracking one athlete adds up to a team that sees itself clearly. That's the foundation for everything below — some shipping, some we're testing, none promised until it works.
Team analytics
Line combinations, ice time balance, shot share by period. What coaches guess at today, on a Team plan.
Tracked from video
Point a phone at the ice and let the model log shifts and touches. Your taps become the ground truth it learns from.
The game, in three sentences
A plain-English summary after every game — what went well, what slipped, one thing to work on. For the kid, not the spreadsheet.
A record that travels
Seasons of verified shift data become a profile a player can choose to share with a junior, college, or pro program. Their data, their call.
Youth hockey runs on memory. Memory is a bad stat sheet.
The scoreboard says 4–2. Nobody knows how long your kid was on the ice, how many pucks they touched, or whether the third period actually went better. The car ride home runs on vibes.
Stats stop at goals
Most of a shift is never a goal.
Pro tools, pro price
Video analytics don't fit a 10U budget.
Rinks have no signal
Anything cloud-first dies at the boards.
Two hands, one game
You're holding coffee and watching. Tapping is all you've got.
The game deserves a record.
Track the shift. Follow it live. Read it after.
Three moments, one app. Everything is built on the same athlete, team, and action model — so what works for hockey is ready for the next sport.
Buttons or joystick. Whichever your thumb prefers.
Start a shift, tap what happens — shot, pass, turnover, block — end the shift. Or hold and drag in one motion. Actions are customizable, with presets per hockey position.
Scorekeeping the grandparents can follow.
One person keeps score. Everyone with the link sees it update — score, period, who's on. Realtime when there's signal, catch-up when there isn't.
Active time, touches, shots — by shift.
Not a highlight reel. A trend line. See how shift length and touches per minute moved through the game, and have a better car ride home.
Parent home
Your athletes, their teams, and what's coming up — one screen.
Teams & rosters
Setup, schedules, opponent directory. One athlete can be on many rosters, in many sports.
Game statistics
Every tracked action becomes a number you can compare across games and seasons.
Built by parents in the stands, for the kids on the ice.
The parent is the sensor
No wearables, nothing to install at the rink. The person already watching is the best data source in the building.
Offline is the default
If it needs signal to work, it doesn't work at a rink. Sessions live on the phone first and sync when they can.
One thumb, zero looks
Every tracking control must be usable without looking at the screen. If you miss the play, the tool failed.
Trends over highlights
Kids don't need another goal clip. They need to know shift three was better than shift one, and why.
Hockey first, not hockey only
Athletes, teams, sports, and actions are separate models on purpose. Lacrosse and soccer are a config away, not a rewrite.
Your kid's data is yours
Games belong to your family's account. No ads, nothing sold, export whenever you want.
Cheap enough for one parent. Built for the whole bench.
Beta pricing is locked for the life of your account. Numbers below are what we're testing — tell us if they're wrong.
- Unlimited athletes & games
- Button & joystick tracking
- Postgame review
- Offline sessions
- Roster, schedule & opponents
- Live scorekeeping & spectator link
- Team-wide game statistics
- Position presets for the bench
- Price locked for life
- Every team in the club
- Cross-team benchmarks by age group
- Direct line to the founders
- Input on the next sport
No credit card in beta. When pricing goes live, early adopters keep whatever they signed up at.
Early adopters, in their words.
“The car ride home changed. Instead of ‘how do you think you played,’ it's ‘your third shift was your best — what felt different?’ He actually answers.”
“Our rink has no signal. Shifted just kept counting. It synced when I got to the car.”
“Grandparents in Ohio watched the whole game off the link. No app, no login, just the score updating.”
“I run a bench of fifteen kids. Seeing ice time by line at the second intermission is something I used to guess at.”
“The joystick is the trick. I can track without looking down and still see the play.”
Sample quotes for layout — swapped for real beta families as they come in.
Straight answers.
Track your next game with us.
We're onboarding California hockey families and teams a few at a time. Tell us who you track and we'll send you an invite.